Brand IdentityWordPress
Cipher Studio
Building trust for a cybersecurity consultancy.
Cipher Studio
Brand Identity · WordPress Development · SEO
Fintech
The brief
Cipher Studio was winning enterprise security audits on referral alone — but their website was a single-page Bootstrap template that actively cost them deals. Procurement teams were ranking them lower than competitors with weaker technical credentials, simply because the digital footprint did not match the work.
They needed a brand and a website that signalled the same authority their pentest reports already did: precise, technical, quietly confident, and impossible to mistake for a generic IT shop.
Approach
We treated the brand as if it were a security product: every element had to be intentional, every word had to mean something, no decorative noise.
Brand foundation
Defined the verbal and visual identity around the cryptographic metaphor — acid green on charcoal, monospace accents, geometric precision.
Information architecture
Restructured the site around three audiences: prospects evaluating capability, CISOs validating credentials, and recruiters. Each got a dedicated path.
Custom WordPress build
Bespoke theme with ACF-driven case studies, a security advisories blog, and an integrated retainer-quote calculator. Sub-second loads.
SEO foundation
Targeted “penetration testing Morocco”, “ISO 27001 audit Casablanca”, and 14 other long-tail terms. Schema markup for ProfessionalService and FAQ.
Results
qualified inbound leads
largest contentful paint
on 9 target keywords
PageSpeed mobile score
Stack
WordPressACFRank MathCloudflareHostinger
The new site closes deals before the first call. Three enterprise prospects told us we made the shortlist because the website made them confident we were the real deal.
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