Association Formation

A complete visual identity for a training association — an emblem built on the two universal symbols of learning, extend

Client: Comité Formation
Our role: Logo Design · Brand Identity · Motion Design
Industry: Association / Education

01 The brief

Comité Formation is an association dedicated to training and professional development at Mines Rabat. They needed a brand that felt credible and institutional, yet approachable — something members and partners would instantly associate with learning.

Arriving with no visual identity at all, the association needed everything at once: a logo that works as a small avatar and on a printed banner, a presence kit for social media, and a way to open and close their video content with a consistent branded signature.

02 Approach

The emblem is built on the two most universal symbols of education: an open book and a pen, composed into a badge-style mark that reads clearly at any size. Royal blue carries the institutional, trustworthy tone expected from a training body; gold highlights achievement — the reward at the end of learning.

01

Concept

Two universal symbols of education — an open book and a pen — composed into a single badge-style emblem that reads clearly at any size, from a social avatar to a printed banner.
02

Color system

Royal blue carries the institutional, trustworthy tone expected from a training body. Gold evokes achievement — the reward at the end of learning — and gives the mark its energy.
03

Variants

Light and dark presentation versions of the logo, so the identity holds on any background — documents, screens, dark video frames, or printed materials.
04

Motion design

An animated intro and outro produced in 4K — a branded opening and closing signature applied to all of the association's video content.